Not too long ago, the idea of online videos and video marketing seemed so far-fetched to most small businesses. Now, however, with the invention of high-speed Internet, social networking sites, and affordable video creation tools, it’s easier than ever for businesses to utilize the power of online videos to grow their businesses.
In the past, people typically searched for advertisements when they specifically needed a product or service. With the invention of online videos, however, advertising is changing forever.
Small businesses that produce and publish online videos are taking the critical next step to reach as many local consumers as possible.
Videos hold a certain power that no other type of online marketing can offer. In fact, nearly ½ of Internet users view at least one video per day. Along with entertainment videos, a large portion of online video viewing are tutorials, product and service information, educational information, and testimonials.
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